Directing the promotional mix at ultimate consumers to encourage them to ask retailers for the product is referred to as a __________.

Question

Quizplus · Accepted Answer

A pull strategy focuses on directing the promotional mix at the ultimate consumers, encouraging them to ask retailers for the product. This is done by creating demand for the product among consumers, rather than relying on retailers to push the product onto consumers. The other options (push, intense, inertia, exclusivity) do not accurately describe this strategy.

Directing the Promotional Mix at Ultimate Consumers to Encourage Them