During the planning phase of the promotion program,marketers focus on the "four Ws," which include all of the following,in question form,EXCEPT:
A) "What are (a) the promotion objectives? (b) the amounts of money that can be budgeted for the promotion program? and (c) the kinds of copy to use?"
B) "Why is the promotion being done?"
C) "When should the promotions be run?"
D) "Who is the target audience?"
E) "Where should the promotions be run?"
Correct Answer:
Verified
Q197: The actions a firm takes during the
Q202: The first decision in developing the promotion
Q204: During the planning phase of an IMC
Q206: The _ is defined as the group
Q213: During the planning phase of an IMC
Q218: During the planning phase of an IMC
Q229: The promotion decision process is divided into
Q231: Pharmaceutical companies now spend more than $3.4
Q235: The promotion decision process is divided into
Q237: A pull strategy is when a manufacturer
A)advertises
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