A prospective buyer goes through a sequence of stages from initial awareness of a product to eventual action (either trial or adoption of the product) . The stages include awareness, interest, evaluation, trial, and adoption, and are referred to as
A) the hierarchy of effects.
B) Maslow's hierarchy.
C) the purchase decision continuum.
D) the consumer-product cycle.
E) the consumer purchasing hierarchy.
Correct Answer:
Verified
Q204: During the planning phase of an IMC
Q205: During the planning phase of the promotion
Q206: The _ is defined as the group
Q207: During the evaluation phase of an IMC
Q208: The first stage in the hierarchy of
Q209: During the planning phase of an IMC
Q211: For a promotional campaign, the sequence of
Q211: The fifth stage in the hierarchy of
Q213: During the planning phase of an IMC
Q216: During the implementation phase of an IMC
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