In the hierarchy of effects,the consumer's ability to recognize and remember the product or brand name is referred to as the __________ stage.

Question

Quizplus · Accepted Answer

The awareness stage refers to the consumer's ability to recognize and remember the product or brand name. This stage represents the first step in the hierarchy of effects and is a crucial stage for creating recognition and building brand awareness.

In the Hierarchy of Effects,the Consumer's Ability to Recognize and Remember