In the hierarchy of effects,an increase in the consumer's desire to learn about some of the features of the product or brand is referred to as the __________ stage.

Question

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The increase in the consumer's desire to learn about some of the features of the product or brand is known as the interest stage in the hierarchy of effects. This stage comes after the awareness stage and before the evaluation stage where the consumer assesses the product or brand.

In the Hierarchy of Effects,an Increase in the Consumer's Desire