All of the following are reasons why direct mail and catalog retailing are attractive EXCEPT:
A)they can create customer value by providing a fast and convenient means of making a purchase.
B)they can serve as a tool to encourage consumers to visit a website,a social media page,or even a store.
C)their paper costs and postal rates have declined,making them less expensive to send.
D)they can eliminate the cost of a store and clerks.
E)they can improve marketing efficiency through segmentation and targeting.

Question

Quizplus · Accepted Answer

The statement "their paper costs and postal rates have declined, making them less expensive to send" is true and is, in fact, one of the reasons why direct mail and catalog retailing are attractive. Therefore, option C is not the correct answer.

All of the Following Are Reasons Why Direct Mail and Catalog