Which of the following statements regarding telemarketing is most accurate?
A)Shopping bots are computers that place automated or "robo" (i.e.robotic)telemarketing calls.
B)Direct-mail is typically viewed as more efficient means of targeting consumers than telemarketing.
C)Telemarketing has risen in popularity as a result of the National Please-Do-Call registry legislation.
D)Consumer privacy,industry standards,and ethical guidelines have become important issues.
E)Some firms are considering shifting their direct-mail and door-to-door budgets to telemarketing techniques.

Question

Quizplus · Accepted Answer

Consumer privacy, industry standards, and ethical guidelines have become important issues in telemarketing due to the potential invasion of privacy and use of aggressive tactics. The other statements are either incorrect (A, C) or debatable (B, E).

Which of the Following Statements Regarding Telemarketing Is Most Accurate