Growth in the direct-selling industry is the result of two trends: (1)there is a growing number of companies that are using direct selling to reach consumers who prefer one-on-one customer service and a social shopping experience rather than online shipping or big discount stores and (2)
A)many direct selling retailers are expanding into markets outside of the United States.
B)increased gas prices and traffic congestion are causing people to want stores to deliver products to them.
C)the pendulum is beginning to swing back to more mothers (and fathers)staying home during the day with children,making direct selling more convenient.
D)the purchase or lease of real estate to build an actual "brick" retail store is becoming prohibitive.
E)graduating business students are finding it more difficult to find a traditional sales position and like the idea of being their own bosses.

Question

Quizplus · Accepted Answer

The option of direct selling allows retailers to expand into global markets without having to establish brick-and-mortar stores in each location, making it a cost-effective option for entering new markets.

Growth in the Direct-Selling Industry Is the Result of Two