The analytical tool that positions retail outlets in terms of the breadth of their product line and value added,such as location,product reliability,or prestige,is referred to as the __________.
A)growth share matrix
B)MAC framework
C)market-product grid
D)retail positioning matrix
E)wheel of retailing

Question

Quizplus · Accepted Answer

The retail positioning matrix is the analytical tool that positions retail outlets based on the breadth of their product line and value-added factors like location, product reliability, or prestige. The other options refer to different analytical tools used in marketing.

The Analytical Tool That Positions Retail Outlets in Terms of the Breadth