The retailing mix includes all of the following EXCEPT:
A)merchandise.
B)target market.
C)retail pricing.
D)store location.
E)retail communication.

Question

Quizplus · Accepted Answer

The retailing mix includes merchandise, retail pricing, store location, and retail communication. However, the target market is not a component of the retailing mix. It is identified and analyzed in order to develop an effective retailing mix.

The Retailing Mix Includes All of the Following EXCEPT