Retailers that advocate an everyday fair pricing strategy may not offer the lowest prices but try to create value for customers,what decision factor becomes important in this situation?

Question

Quizplus · Accepted Answer

When a retailer is advocating an everyday fair pricing strategy, they are trying to create an overall positive buying experience for the customer. This includes factors such as convenience, perceived quality, and product benefits. Therefore, the total buying experience becomes the most important decision factor in this situation.

Retailers That Advocate an Everyday Fair Pricing Strategy May Not