The selling of brand name merchandise at lower than regular prices is referred to as __________.
A)discount pricing
B)everyday low pricing
C)markdown pricing
D)off-price retailing
E)loss-leader pricing

Question

Quizplus · Accepted Answer

The term "off-price retailing" specifically refers to the selling of brand name merchandise at lower than regular prices, making it the best choice. Discount pricing and markdown pricing are more general terms that can refer to any type of pricing strategy that involves lowering prices. Everyday low pricing is a strategy of setting consistently low prices on products instead of relying on sales or promotions. Loss-leader pricing involves deliberately pricing a product lower than cost in order to attract customers to a store in the hopes that they will also purchase other items at full price.

The Selling of Brand Name Merchandise at Lower Than Regular