Figure 16-9 above shows the wheel of retailing,which indicates that retail outlets typically go through changes with the passage of time.What characteristics in the wheel of retailing does "B" represent?

Question

Quizplus · Accepted Answer

"B" represents the stage where retail outlets have higher prices, higher margins, and higher status. This is typically seen as a result of the retailer investing in better store locations, improved store design and atmosphere, and offering higher quality products/services. As a result, prices are higher and margins are improved, leading to a higher status perception among consumers.

Figure 16-9 Above Shows the Wheel of Retailing,which Indicates That