A retailer is an intermediary who sells products directly to consumers. Option A (wholesaler) sells products to other intermediaries, option B (distributor) can refer to any intermediary including wholesalers, option C (broker) arranges sales between buyers and sellers but does not take possession of the product, and option D (processor) alters products in some way but may not necessarily sell to end consumers.

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A Retailer Refers to

Question 14

Multiple Choice

A retailer refers to

A) an intermediary who sells only to other intermediaries.
B) any intermediary between a manufacturer and industrial markets.
C) an intermediary who sells to other distributors.
D) an intermediary who takes possession of a product,alters it in some way,and then sells it to the ultimate consumer.
E) an intermediary who sells to consumers.

Correct Answer: