__________ exists when producers and ultimate consumers deal one-on-one with each other.

Question

Quizplus · Accepted Answer

Direct channel exists when producers and ultimate consumers deal one-on-one with each other. Strategic channel alliance refers to a collaboration between two or more organizations to develop distribution arrangements. Horizontal marketing exchange involves two or more companies at the same level joining together to market their products to a new market. Indirect channel refers to a distribution channel in which products are sold through intermediaries. Dual distribution channel involves a company using two or more different channels to distribute the same product to the same target market.

__________ Exists When Producers and Ultimate Consumers Deal One-On-One with Each