Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "A" would be an appropriate marketing channel for __________.

Question

Quizplus · Accepted Answer

Channel A, which involves selling directly to industrial customers through a company's own sales force, would be an appropriate marketing channel for complex and expensive products such as Boeing aircraft, which require a high level of technical expertise and customization.

Figure 15-4 Above Depicts the Four Most Common Marketing Channels