Figure 15-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Question

Quizplus · Accepted Answer

Fastenal industrial fasteners are small, standardized products that are typically purchased in large quantities. Channel "C" is the most appropriate marketing channel for these products because it is a direct channel that allows manufacturers to sell directly to customers without the use of intermediaries.

Figure 15-4 Above Depicts the Four Most Common Marketing Channels