Pharmaceutical companies sell some of their products to hospitals and clinics directly.They also market other products to large retail chains like Walgreens that distribute them to their stores across the nation.In addition,they sell products to drug wholesalers that sell to the remaining independent drugstores in the U.S.What method of distribution BEST DESCRIBES the method used by pharmaceutical companies in this example?

Question

Quizplus · Accepted Answer

Pharmaceutical companies in this example use dual distribution, as they employ multiple channels to distribute their products: directly to hospitals and clinics, through retail chains, and via wholesalers to independent drugstores.

Pharmaceutical Companies Sell Some of Their Products to Hospitals and Clinics