A channel captain refers to
A) a member of a distribution channel that takes control through hegemony (power is not assigned,but assumed) .
B) a channel member (producer,wholesaler,or retailer) who coordinates,directs,and supports other channel members.
C) a channel team member known for his or her expertise in cutting through red tape.
D) a person responsible for implementing a firm's a mission statement,linking all members of the marketing channel through a common goal.
E) the person with greatest authority who represents his or her channel in the distribution chain.
Correct Answer:
Verified
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Q193: The _ has been used to prosecute
Q196: A firm becomes a channel captain because
Q199: A channel member (producer, wholesaler, or retailer)
Q200: A firm becomes a channel captain because
Q203: The Federal Trade Commission and the Justice
Q228: The Clayton Act prohibits,restricts,or influences all of
Q233: Figure 15-7 above shows six channel practices
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