Bombardier is the leading marketer of corporate jets.Its brand name is well known and respected in the corporate jet market.The aircraft company relies on outside suppliers for design support and to share development costs and market risks,but Bombardier is considered the leader in determining design and marketing of its planes.For its newest plane,Bombardier has about 30 prime suppliers-about 10 of those have been involved since the initial design phase.Bombardier is an example of a __________.

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Bombardier is considered the leader in determining design and marketing of its planes, which aligns with the role of a channel captain, who leads and coordinates the activities of the channel members.

Bombardier Is the Leading Marketer of Corporate Jets