Sports Port,a motorcycle and fishing boat retailer located in a small northern Minnesota town,was the world's largest dealer for Crestliner fishing boats.In order to meet the demand of his many customers,the owner of Sports Port works with a wide variety of channel members,ranging from the manufacturer of the boats to trucking firms,other retailers,and even detailers (firms that clean,polish,and wax boats).Such a diverse channel of distribution often resulted in channel conflict.However,due to his strong consumer following,the owner of Sports Port had the power to resolve disputes between channel members.The owner of Sports Port serves as the __________ in the channel of distribution.

Question

Quizplus · Accepted Answer

The owner of Sports Port is referred to as the "captain" of the channel, which suggests that he takes charge and is responsible for coordinating the activities of the various channel members. He has the power to resolve disputes due to his strong consumer following, which confirms his role as the leader of the channel. Therefore, the best choice is D, channel captain.

Sports Port,a Motorcycle and Fishing Boat Retailer Located in a Small