Some manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry only their products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as a(n)

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Exclusive dealing is when a manufacturer requires a retailer to carry only their products and not those of their competitors. This is done in an attempt to leverage the brand loyalty of their consumers and ensure that their products dominate the market.

Some Manufacturers Have Tried to Use the Brand Loyalty of Their