A skimming pricing policy is likely to be most effective when
A) consumers tend to be price-sensitive.
B) it will be easier to set measurable sales unit goals.
C) a lower price will significantly lower fixed costs.
D) consumers perceive your product to be similar to other products on the market.
E) customers are willing to buy immediately at the high initial price.
Correct Answer:
Verified
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Q29: A skimming pricing policy is likely to
Q33: Penetration pricing refers to
A) charging different prices
Q37: Penetration pricing is intended to appeal to
Q40: Penetration pricing is considered to be a
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