Individuals can choose to purchase Microsoft stand-alone software packages,such as the Microsoft Office 2013 Home and Student versions of Word,Excel,and PowerPoint for $109.99 each.However,they may choose to purchase the Microsoft Office 2013 Home and Student suite,which has these three applications plus OneNote in the same package for a price of $139.99.Microsoft is using a __________ pricing strategy.

Question

Quizplus · Accepted Answer

Microsoft is using a bundle pricing strategy by offering a package deal of multiple software applications at a slightly discounted price compared to purchasing each application individually.

Individuals Can Choose to Purchase Microsoft Stand-Alone Software Packages,such as the Microsoft