After offering a promotional allowance,the price of a product returns to its regular price level.When this happens,the retail store's gross margin on that product ________ on those items that were bought with the allowance but not sold during the price special promotion.

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After offering a promotional allowance,the price of a product returns to its regular price level.When this happens,the retail store's gross margin on that product increases substantially on those items that were bought with the allowance but not sold during the price special promotion.See Marketing Matters.

After Offering a Promotional Allowance,the Price of a Product Returns