A single jar of original formula Carmex has different prices for the product depending upon where it is sold,but each price will end in a "9" ($0.99-mass merchandisers like Walmart or Target;$1.59-drugstores;and $1.79-grocery stores).This pricing strategy is called __________.

Question

Quizplus · Accepted Answer

The pricing strategy used by Carmex is called odd-even pricing, which is a psychological pricing technique used to make prices more attractive to consumers. by setting prices ending in odd numbers like 9, it makes the prices appear to be a better deal or value.

A Single Jar of Original Formula Carmex Has Different Prices