All of the following statements about price are true EXCEPT:
A)Small changes in price can have big effects on both the number of units sold and company profit.
B)The price for a product or service must earn a profit for the company.
C)For most products and services,their prices are always the same.
D)The price must be "right"-in the sense that customers must be willing to pay it.
E)The price must generate enough sales dollars to pay for the cost of developing,producing,and marketing the product.

Question

Quizplus · Accepted Answer

The statement "For most products and services, their prices are always the same" is false. Prices can vary based on factors such as location, time of year, and promotions.

All of the Following Statements About Price Are True EXCEPT