To increase value, marketers may __________, decrease price, or do both.
A)decrease benefits
B)increase benefits
C)increase price
D)increase advertising
E)do nothing and let the perceived value of the item increase as it matures in the life cycle

Question

Quizplus · Accepted Answer

Increasing benefits enhances the perceived value of a product, making it more attractive to consumers without altering the price.

To Increase Value, Marketers May __________, Decrease Price, or Do