Most consumers realize that the quality of diamonds varies,and most believe the higher the price of a diamond,the higher its quality.This is an example of price influencing the perception of overall quality and therefore ________ to consumers.
A)acceptable cost
B)perceptual investment
C)barter potential
D)return on investment
E)value

Question

Quizplus · Accepted Answer

For some products,price influences the perception of overall quality,and ultimately value,to consumers.

Most Consumers Realize That the Quality of Diamonds Varies,and Most