When Pizza Hut announced it was going to add 25 percent more toppings to its Meat Lover's line of pizzas without increasing prices, what consumer motivation was it appealing to?
A)cost
B)appearance
C)value
D)price
E)quality

Question

Quizplus · Accepted Answer

By increasing the amount of toppings without a price increase, Pizza Hut is appealing to the consumer's desire for value. The consumer perceives that they are getting more for their money, which increases their perception of the product's value.

When Pizza Hut Announced It Was Going to Add 25