Creative marketers engage in value-pricing, which is the practice of simultaneously increasing product and service benefits while
A)increasing costs.
B)increasing price.
C)increasing advertising.
D)decreasing costs.
E)maintaining or decreasing price.

Question

Quizplus · Accepted Answer

Value-pricing involves increasing the perceived value of the product or service by adding more benefits or improving current ones. This can lead to a higher price point but can also be achieved by maintaining or decreasing the price while improving the quality. Option E represents this strategy, which is a common tactic among creative marketers.

Creative Marketers Engage in Value-Pricing, Which Is the Practice of Simultaneously