Pricing objectives refer to
A)reconciling the prices charged by an organization to the values set forth in its business mission.
B)taking specific steps to capitalize on an organization's internal strengths as they apply to price.
C)specifying the role of price in an organization's marketing and strategic plans.
D)taking specific steps to compensate for an organization's weaknesses as they apply to price.
E)subjectively setting intrinsic values to all products and services offered by an organization.

Question

Quizplus · Accepted Answer

Pricing objectives refer to specifying the role of price in an organization's marketing and strategic plans. This means defining the goals that the pricing strategy aims to achieve, such as maximizing profitability, increasing market share, or maintaining a certain image in the market. It is an important aspect of the overall marketing strategy of an organization.

Pricing Objectives Refer to