Which of the following statements regarding pricing objectives is most accurate?
A)Pricing objectives should never change.
B)Pricing objectives may change depending on the financial position of the company.
C)Pricing objectives may change depending upon the relative market share of competitors.
D)Pricing objectives are established exclusively by the marketing department.
E)Pricing objectives are extremely sensitive to even the slightest change in the local economy.

Question

Quizplus · Accepted Answer

Pricing objectives may change depending on the financial position of the company. A company may adjust its pricing strategy to reflect changes in its financial health, such as a need to increase profits or generate revenue quickly. However, pricing objectives should be carefully evaluated and not changed too frequently, to maintain consistency and avoid confusion for customers.

Which of the Following Statements Regarding Pricing Objectives Is Most