Three different objectives relate to a firm's profit, which have different implications for pricing strategy. The three profit-oriented objectives include managing for long-run profits, maximizing current profit objectives, and
A)accumulating profits.
B)reinvesting profits.
C)redistributing profits.
D)maximizing gross margin.
E)achieving a target return.

Question

Quizplus · Accepted Answer

Achieving a target return is the most appropriate choice as it implies a specific profit goal. Pricing strategy can be designed to achieve the desired target return on investment.

Three Different Objectives Relate to a Firm's Profit, Which Have