If the CEO of the Clorox Company were to say,"We want to control 60 percent of the bleach market within the next five years," he would have set a __________ pricing objective.

Name: If the CEO of the Clorox Company were to say,"We want to control 60 percent of the bleach market within the next five years," he would have set a __________ pricing objective.
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Question

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The CEO's statement explicitly mentions a desire to control a certain percentage of the market, which is a market share pricing objective.

If the CEO of the Clorox Company Were to Say,"We