A firm may forgo higher profit on sales and follow which of the following pricing objectives because it wants to recognize its stakeholder obligations?
A)profit
B)market share
C)unit volume
D)survival
E)social responsibility

Question

Quizplus · Accepted Answer

Following a social responsibility pricing objective means that the firm takes into account its wider obligations to stakeholders, including customers, employees, suppliers, and communities. It may forgo higher profits on sales in order to prioritize the well-being of these stakeholders, therefore this is the best choice.

A Firm May Forgo Higher Profit on Sales and Follow