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A Pair of $200 Designer Denim Jeans Cost So Much

Question 131

Multiple Choice

A pair of $200 designer denim jeans cost so much because


A) the labor to make them comprises the largest percentage of the final price.
B) the marketer must cover all of its operating costs while earning a profit.
C) the specialty retailers that sell them account for only 25% of the cost so that the jeans can experience "demand pull."
D) the contract manufacturer for the jeans receives the least percentage of the final price.
E) the marketer of the designer denim jeans makes the largest percentage of the final price.

Correct Answer:

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