Small regional producers selling grocery products have a special problem because they need to set prices at which both they and their channel members can profit while
A)competing with other brands to gain valuable space on supermarket shelves.
B)still maintaining local customer loyalty.
C)trying to go head-to-head or steal market share from nationally recognized brands.
D)keeping other regional businesses from entering the market.
E)avoiding cannibalization if they sell their product both in stores and online.

Question

Quizplus · Accepted Answer

Small regional producers face competition from other brands to secure a place on supermarket shelves. This means that setting prices that are profitable for both themselves and channel members is challenging because they need to ensure that their pricing strategy is competitive and can help them gain valuable space on supermarket shelves.

Small Regional Producers Selling Grocery Products Have a Special Problem