Marketing executives must translate estimates of customer demand into estimates of
A)personnel.
B)advertising expenditures.
C)ancillary product support.
D)revenues the firm expects to receive.
E)supply.

Question

Quizplus · Accepted Answer

Marketing executives must estimate customer demand in order to predict the revenues that the firm expects to receive. This helps to set sales targets, allocate resources, and create a sales forecast. A, B, C, and E are all important factors in marketing, but they are not directly related to translating customer demand into revenue estimates.

Marketing Executives Must Translate Estimates of Customer Demand into Estimates