Factors that determine consumers' willingness and ability to pay for products and services are referred to as
A) supply factors.
B) demand factors.
C) affordability factors.
D) elasticity factors.
E) macro environmental factors.

Question

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The Answer of Factors that determine consumers' willingness and ability to pay for products and services are referred to as
A) supply factors.
B) demand factors.
C) affordability factors.
D) elasticity factors.
E) macro environmental factors.

Factors That Determine Consumers' Willingness and Ability to Pay for Products