A primary reason for Washburn's success is
A)underselling competitors by mass-producing fine-quality guitars.
B)developing product lines at different price points for different market segments.
C)offering significant price breaks to well-known performers in exchange for product endorsements.
D)selling traditional American "rock 'n roll" guitars in global markets.
E)setting up free music programs and donating low-price-point guitars to students in schools that have lost their music programs due to budget constraints.

Question

Quizplus · Accepted Answer

Developing product lines at different price points for different market segments allows Washburn to appeal to a wider range of customers and meet their varying needs and budgets. This strategy also helps them maintain profitability while remaining competitive in the market.

A Primary Reason for Washburn's Success Is