The executive vice president of Washburn Guitars has set a sales target of 2,000 units for a new line of guitars.This type of objective is a(n)__________ pricing objective.

Name: The executive vice president of Washburn Guitars has set a sales target of 2,000 units for a new line of guitars.This type of objective is a(n)__________ pricing objective.
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The sales target of 2,000 units represents a unit volume pricing objective, which focuses on achieving a specific level of sales volume.

The Executive Vice President of Washburn Guitars Has Set a Sales