To reduce the price sensitivity for some of its products,Washburn
A)uses multiple suppliers for its raw materials.
B)offers three months of free music lessons with the purchase of each guitar.
C)uses endorsements by internationally known musicians who play Washburn signature guitars.
D)offers a lifetime,unconditional warranty on all its instruments regardless of the price of its guitars.
E)sponsors free music programs and special Washburn guitar camps for children.

Question

Quizplus · Accepted Answer

By using endorsements by internationally known musicians who play Washburn guitars, the brand is able to create a perception of value and quality that extends beyond just the price tag. This can help reduce price sensitivity among consumers who are willing to pay more for a guitar that is associated with their favorite musician.

To Reduce the Price Sensitivity for Some of Its Products,Washburn