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Marketing Managers Often Use Break-Even Analysis to Analyze the Relationship

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Marketing managers often use break-even analysis to analyze the relationship between total revenue and total cost to determine profitability at various levels of output.What is the break-even formula? Use the formula to calculate how many DVD players a dealer must sell if her fixed costs are $100,000,unit variable costs are $150,and the selling price is $200.

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The break-even point (BEP)is the quantit...

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