According to the service continuum shown in Figure 12-3 above,which of the offerings has an almost perfect balance of tangible and intangible attributes?
A)tailored suit
B)tutoring service
C)dog food
D)fast-food restaurant
E)movie theater

Question

Quizplus · Accepted Answer

A fast-food restaurant offers a balance of tangible attributes (the food) and intangible attributes (the service experience).

According to the Service Continuum Shown in Figure 12-3 Above,which