Fred White has just accepted a sales position with the ABC Health Maintenance Organization,a major provider of health care services.He had been selling medical supplies for some time and found that he understood how customers bought medical supplies.Which of the following is MOST LIKELY to be a characteristic of the health care services that Fred offers?
A) Customers are engaged in a low involvement purchase process.
B) The quality of services can be predetermined in a similar manner to tangible products.
C) A consumer may not have the ability to judge the quality of medical care service even after the service has been provided.
D) The buyer does not participate in the delivery of the service.
E) The service provider should concentrate on the problem recognition stage of the purchase decision process in the marketing health care services.
Correct Answer:
Verified
Q85: Characteristics of tangible products have _ properties,
Q102: Many restaurants now ask consumers to evaluate
Q104: When Theresa Martinez relocated from the East
Q105: To reduce the uncertainty created by _
Q106: How a person establishes expectations for a
Q107: How a person establishes expectations for a
Q109: Sarah has a backache due to overexertion.She
Q114: The type of analysis that compares the
Q116: Services provided by specialized professionals,such as medical
Q119: The two basic components of a customer's
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents