Which of the following statements about relationship marketing is MOST ACCURATE?
A)The number of encounters in a service experience should always be the same.
B)The service encounter represents an opportunity to develop social bonds with customers.
C)An after holiday sale is a good incentive to create a loyal customer relationship.
D)The purpose of relationship marketing is to benefit the customer,not the organization.
E)A major customer benefit of relationship marketing is a reduction in the price that is paid for the services an organization renders.

Question

Quizplus · Accepted Answer

Relationship marketing is all about building lasting relationships with customers by providing them with personalized experiences that meet their needs and exceed their expectations. The service encounter represents a key opportunity to do this, as it allows organizations to develop social bonds with customers and build trust and loyalty over time. While incentives like after-holiday sales can certainly help to strengthen these relationships, the ultimate goal of relationship marketing is to create value for both the customer and the organization, not to benefit one over the other. Finally, while relationship marketing can sometimes result in lower prices or other tangible benefits for customers, the main focus is on building a strong, long-term relationship that benefits everyone involved.

Which of the Following Statements About Relationship Marketing Is MOST