An expanded marketing mix for services that includes the four Ps (product,price,promotion,and place or distribution)as well as people,physical environment,and process,is referred to as the __________.
A)seven Ps of services
B)service matrix
C)service continuum
D)service encounters
E)service mix

Question

Quizplus · Accepted Answer

The expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the seven Ps of services. This additional three Ps are specific to services as they play a crucial role in the overall customer experience and satisfaction.

An Expanded Marketing Mix for Services That Includes the Four