The less-expensive matinee movie pricing offered on shows prior to 4:00 p.m.is an example of

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Matinee movie pricing is considered off-peak pricing because it is offered during a time of day when demand for movies is typically lower. This type of pricing strategy is designed to attract customers who are more price-sensitive and may be more inclined to attend a movie during non-peak hours when prices are lower. Offering lower prices during off-peak times can also help movie theaters optimize their capacity utilization and increase overall revenue by filling seats that would otherwise remain empty.

The Less-Expensive Matinee Movie Pricing Offered on Shows Prior to 4:00