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Changes in the Services Industry in the Future Will Primarily

Question 219

Multiple Choice

Changes in the services industry in the future will primarily be driven by three factors.They are: (1) technological development; (2) __________;and (3) the social imperative for sustainability.


A) reverse marketing
B) improved understanding of service delivery and consumption
C) global branding
D) global service branding
E) the elimination of ethnocentricity

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